Friends & Co is a strategic PR and marketing agency headquartered in London with offices in New York and Toronto that promotes global brands with design at their core. We fuse creative concepts, collaborations and product development with many years of media relations experience to ensure our clients’ stories are told and heard.
A unique approach
Volume of clients has never been our goal – we only work with companies for whom we can add value in some way. Our select portfolio ranges from craft-driven products and exceptional design and architecture practices to world-class materials and high-profile events.
Furniture, Lighting & Craftsmanship
Flos, Gabriel Scott, SoShiro, Sé
Designers & Architects
Blond, Run for the Hills, Sarah Wigglesworth, Simpson Studio
Industry Products & Materials
Design Fairs & Events
ARCHITECT@WORK, MET Studio
At the start of every client relationship we establish key objectives, markets and audiences. Drawing on our backgrounds in journalism and marketing, we then work out a strategic communications plan that fits in with the company’s business strategy.
As well as launching new projects and products to the press, we devise creative, relevant collaborations that will raise the client’s profile, and elevate their voice or aesthetic through fresh photography, marketing collateral or new speaking opportunities.
We see ourselves as an extension of our clients’ team – by working with Friends & Co you have direct, daily access to senior practitioners. We also have a network of freelancers that we can call on when particular expertise is required.
PR & Creative Collaboration
If we didn’t count some of the most influential design and interiors journalists as friends, we wouldn’t get the results we do. Our global press database includes writers, editors and influencers, as well as an international network of people who we call on to activate particular regions.
Friends & Co is adept at developing broad, strategic global campaigns that generate effective, responsive press coverage. As well as promoting installations or collections that have been planned for months, the team can call on friends across the industry to pull together press-worthy creative collaborations with almost no notice.
Marketing & Thought Leadership
Friends & Co offer expertise in the design marketplace beyond public relations to reach consumers, B2B audiences and the design and architecture community.
Online Events & Social Media
Events supported and promoted via social media are a critical way to animate any design or architecture brand to the press, bloggers, influencers and the public. We also offer broader advice on digital content and social media strategy.