About
Friends & Co

Former journalists Christine Samuelian and Belinda Fisher founded Friends & Co in 2011 with a view to working with ambitious companies and organisations that embody creativity, quality and originality.

Our Team

Christine Samuelian design pr agency Friends and Co PR

Christine Samuelian

Christine started her career as a news reporter in Toronto. Once ensconced in London, she worked at Vogue, Wallpaper* and Conde Nast Traveller magazines before starting design, interiors and architecture PR agency Friends & Co. Her speciality is creative collaborations and strategy.

Belinda Fisher design PR agency Friends and Co London

Belinda Fisher

After a brief stint in broadcast news in Vancouver, Belinda made her mark in PR at a design firm in Mayfair, London, and eight years at a fast-paced agency before setting up Friends & Co. She focuses on client growth through creative engagement.

Jeroen Bergmans Content Marketing Friends and Co design PR agency

Jeroen Bergmans

Jeroen was an editor at Wallpaper* for almost a decade and marketing strategist for London property developer, Capco, before becoming our Content Director. He specialises in marketing initiatives and sustainability strategy.

Berna Sermet

Berna is a design PR professional with over 25 years experience, specialising in interiors and lifestyle. A graduate of London College of Fashion, she has represented retailers, manufacturers, and designers to strategically position their brands and has built a network of targeted media and industry contacts.

Michelle Auer

Michelle runs Friends & Co’s North America office. Her 25-year career in business development for the design, architecture and lifestyle industries provides our clients with a vibrant and strategic presence in both Canada and the United States.

Jeffrey Cheung

Jeffrey is an experienced PR consultant specialising in design, lifestyle and retail. He supports creative businesses and consumer brands with their earned and owned channels; from press outreach and influencer marketing to organic social, editorial content and brand activations.