Christine and Belinda

Our story

Friends & Co is a London-based PR and communications consultancy run by two friends, Christine Samuelian and Belinda Fisher.

Christine’s previous experience as a journalist (Vogue, Wallpaper*, Conde Nast Traveller) means she has unprecedented relationships with journalists and editors. She has worked with the likes of Established & Sons and also headed up successful PR campaigns for the likes of Monocle and the Modern Danish Warehouse pop-up shop in London, amongst others.

Belinda also comes from a journalism background and has been working in design PR in London for over 14 years.  During her seven years at Camron PR she headed up campaigns for several design brands including Target Living Interiors, The Daily Telegraph/House & Garden Fair, MBDS, Waterford Crystal etc.

Clients and brands we have worked with in the past:

American Hardwood Export Council

Another Country







Carl Hansen & Son


Contemporary Applied Arts

Daily Telegraph House & Garden Fair

David Collins Studio

Design Junction

Established & Sons

Beirut Design Week

Swedish Design Moves

Gregory Phillips





Konditor & Cook

Louis Poulsen

Martin Brudnizki

Marylebone Design District


Pálás Cinema


Dubai Design Week

Run for the Hills

Rupert Bevan

Sebastian Cox


Selfridges (home)

SHL Architects


Swedish Design Goes London

Target Living

Wood Awards

The London Society

The Wapping Project


Walter Knoll

Waterford Crystal



What our friends say

“I will always take a call from Belinda and Christine. They are efficient, creative and totally reliable. Whether I am working on a story for Elle Deco, ES Magazine or Sunday Times Style magazine they are consistently professional and represent good clients.  I enjoy hearing from them because they understand design and what makes a good story. They are both great fun to work with too!”

Lydia Slater
Freelance writer

What our friends say

"Friends & Co really understand what journalists need. I always try to make time to meet them and read their releases because I know they are a great source for stories. At a personal level, Belinda and Christine are professional, a pleasure to work with and lovely people to boot."

Trish Lorenz
Writer, Financial times, Guardian, Monocle

What our friends say

"Friends & Co has that great ability to act not like PR machines, but like proper human beings. An email from them is always worth looking at: it might contain an event that they know you – personally – will love, a new client (unfailingly an interesting one), or an idea which I hadn’t yet thought of. Christine and Belinda bring you ideas, dream up collaborations, intuitively understand what you, as a journalist might go for, and might not. They are PR people, but they are also trusted consultants."

Ruth Sleightholme, House & Garden

What our friends say

"I would unhesitatingly recommended Christine Samuelian as someone with a thorough grasp of every aspect of contemporary PR and media. I have worked with Christine for many years, both when she was a highly valued special projects editor at Wallpaper magazine and subsequently since she crossed over to the ‘other side’. As a result, she always offers relevant stories, never wastes my time and totally understands the way that magazines and online media work. I would also trust anybody that she chose to partner with."

Jonathan Bell, Editor-at-Large, Wallpaper*

What our friends say

"Friends and Co are really consultative in the way they promote their clients, the very opposite of a blanket PR approach, which is reassuring and refreshing. They are also very down to earth and have a great sense of humour, which counts for a lot."

Helen Parton, Editor, OnOffice