Christine and Belinda

Our story

Friends & Co is a London-based, global PR and communications consultancy run by Christine Samuelian and Belinda Fisher.

Friends & Co was started in 2011 by former journalists Christine Samuelian and Belinda Fisher as an agency looking to promote design, architecture and luxury clients who have a great story to tell. PR is all about storytelling, after all.

Our aim is to work with clients we love and whose business we can help with effective strategy and creative communication.

Eleanor Lloyd, our Junior Account Manager, has a fabulous way with words and a talent for finding new and influential contacts.

Jeroen Bergmans, who was an editor at Wallpaper* for almost a decade and marketing strategist for London property developer, Capco, is our Content Director who specialises in marketing initiatives.



Communications Strategy // Media Relations // Social Media Strategy // Creative Collaboration // Business Development

Clients and brands we have worked with in the past:

American Hardwood Export Council

Another Country







Carl Hansen & Son


Contemporary Applied Arts

Daily Telegraph House & Garden Fair

David Collins Studio

Design Junction

Established & Sons

Beirut Design Week

Swedish Design Moves

Gregory Phillips





Konditor & Cook

Louis Poulsen

Martin Brudnizki

Marylebone Design District


Pálás Cinema


Dubai Design Week

Run for the Hills

Rupert Bevan

Sarah Wigglesworth Architects

Sebastian Cox


Selfridges (home)

SHL Architects


Swedish Design Goes London

Target Living

Wood Awards

The London Society

The Wapping Project



Walter Knoll

Waterford Crystal

Waugh Thistleton Architects



What our friends say

"I’ve worked with Friends & Co for a decade, ever since I started writing the interiors pages for The Sunday Times. They’re an intelligent and creative outfit that takes time to immerse themselves in their clients’ work, and they're as interested in sowing slow burn stories as getting quick coverage, which is becoming increasingly rare. They are a pleasure to know."

Katrina Burroughs
Writer, The Sunday Times, Financial Times How to Spend It

What our friends say

"Friends & Co are exactly the kind of PR agency a journalist would want to work with. Highly informed, organised, and sensitive to the needs of both their clients and the press, they have always been a pleasure to deal with."

Oli Stratford
Editor in Chief, Disegno

What our friends say

"Friends & Co has that great ability to act not like PR machines, but like proper human beings. An email from them is always worth looking at: it might contain an event that they know you – personally – will love, a new client (unfailingly an interesting one), or an idea which I hadn’t yet thought of. Christine and Belinda bring you ideas, dream up collaborations, intuitively understand what you, as a journalist might go for, and might not. They are PR people, but they are also trusted consultants."

Ruth Sleightholme
Deputy Decoration Editor, House & Garden

What our friends say

"I would unhesitatingly recommended Christine Samuelian as someone with a thorough grasp of every aspect of contemporary PR and media. I have worked with Christine for many years, both when she was a highly valued special projects editor at Wallpaper magazine and subsequently since she crossed over to the ‘other side’. As a result, she always offers relevant stories, never wastes my time and totally understands the way that magazines and online media work. I would also trust anybody that she chose to partner with."

Jonathan Bell
Editor-at-Large, Wallpaper*

What our friends say

"I always enjoy working with Christine and Belinda. As well as understanding the stories that will work for our readers, they invariably have an interesting angle to discuss. They are brilliantly efficient, and a lot of fun to be with."

Jessica Doyle
Design and Interiors Editor, The Telegraph and Telegraph Magazine

What our friends say

"Friends and Co are really consultative in the way they promote their clients, the very opposite of a blanket PR approach, which is reassuring and refreshing. They are also very down to earth and have a great sense of humour, which counts for a lot."

Helen Parton
Writer, Blueprint, OnOffice

What our friends say

"Working with Friends & Co is always a pleasure, for their helpful and warm manner and the way they are absolutely unflappable in the face of a panicked last-minute query. They are experienced, professional and good in a crisis but also unjaded, charming and enthusiastic; it's a genuinely alluring combination that wins both journalists and clients over."

Giovanna Dunmall
Writer, Wallpaper*, Azure, Economist