Interview with Nicole Meier Director of Branding Ultrafabrics
On the sofa with

Lockdown Landscape from New York

May 04, 2020
Nicole Meier, Director of Branding, Ultrafabrics
What they do:
Product Design
What we do for client:
Creative Collaboration, Public Relations
Q: How are you finding lockdown? Who are you locked down with?


A: Lockdown has been a bit of a rollercoaster. I love being at home with my family – my husband and our 2 young kids – but of course some days are a challenge because you start to feel like there is no end in site. I will say that my overall stress levels are down. I’m not waiting until the weekend to do all my chores or have focused time with the kids. Plus it’s been fun thinking of creative ways to spend time together whether it’s getting dressed up for a dinner party or baking banana bread again.


Q: What are you reading, watching and working on?


A: I’m watching a healthy mixture of reality TV, whatever is trending on Netflix and classic romantic comedies for comfort. I’ll watch the news once a day or listen to a BBC podcast in the morning. I just finished Giovanni’s Room by James Baldwin and have started Dapper Dan’s memoir. Creatively I’ve learned to embroider and have invested in some serious colouring books and pencils. I have really enjoyed DJ D-Nice and his Club Quarantine on Instagram. I’ll just play that around the house as we love music and dancing. 


Q: How do you think the design sector will pivot post-Covid? Has anything good come from it, do you think?


A: I believe we will place quality over quantity and lean more towards local sourcing. This has been a reset as we all know – for the earth and for us as people to reconnect with what matters most. This has reminded us that we are all in this together – regardless of where we are in the world we have been affected by this, so hopefully we will be more thoughtful, not only with our design choices, but as people moving forward.


Q: If you could travel anywhere today, where would it be and why?


A: Greece. It was on my short-term bucket list and I could use a beautiful Mediterranean beach moment right now.


Q: What’s the first thing you are going to do when lockdown ends?


A: Hard to say. I’d love to just go get my nails done, to be honest.