The Ainu Collection, SoShiro Gallery, Marylebone

Introducing SoShiro design gallery

September 02, 2020
What they do:
Curator, Design, Furniture
What we do for client:
Creative Collaboration, Public Relations

Friends & Co is delighted to be working with SoShiro, a new art, craft and design gallery in London encompassing five floors of a beautiful Georgian townhouse near our own offices in Marylebone.

SoShiro is a 360-degree cultural hub that not only produces, curates and showcases collections inspired by global cultures but also acts as a creative incubator and event space.

SoShiro design gallery in Marylebone London

The new gallery is the brainchild of Shiro Muchiri; a Kenyan-born, Italian-trained interior architect, designer, curator and tastemaker.  Muchiri oversees the curation of SoShiro’s collectible artefacts and collaborates with artists and designers all over the world to create special pieces exclusive to SoShiro.

Shiro Muchiri, SoShiro, Marylebone, London

Shiro Muchiri, curator of design gallery SoShiro.

“Having spent my life working in the design industry I wanted to establish a platform that celebrates all kinds of aesthetics, not just those from a certain provenance as there are so many stories to tell – stories with real people at their core,” Muchiri explains.

Our first focus is to spread the word about the gallery’s debut exhibit ‘The Ainu Collection’ encompassing work from the indigenous people of Northern Japan.