Introducing Connected

Date
August 14, 2020
What they do:
Architectural Materials
What we do for client:
Creative Collaboration, Public Relations

Connected marks a collaborative effort from the American Hardwood Export Council (AHEC), Benchmark Furniture and the Design Museum to test-run an entirely digital product design process.

The unique experiment aims to shed light on how creatives and craftsmen alike have adapted their working practices to continue to turn concepts into creations during the age of coronavirus.

The three institutions have tasked a creative cohort of nine internationally renowned designers to each develop concepts for a new table and seating solution suited to working from home as an ergonomic response to the mass office exodus.

Designers participating include: Ini Archibong (Switzerland), Maria Bruun (Denmark), Jaime Hayon (Spain), Heatherwick Studio (UK), Sebastian Herkner (Germany), Maria Jeglinska-Adamczewska (Poland), Sabine Marcelis (Netherlands), Studiopepe (Italy) and Studio Swine (UK / Japan).

Connected exhibition AHEC

Resulting pieces will be made from sustainable American hardwood and manufactured at Benchmark’s workshop in Berkshire.

The furniture, along with respective developmental work, will be displayed at The Design Museum in London from 11 September – 11 October in an exhibition aptly titled Connected.