Public Relations

Friends & Co offers the following public relations services:

 

– PR and Communications Audit
– PR and Media Relations Strategy
– Feature and Product Placement
– Strategy and Implementation
– Press Releases and Distribution
Social Media Audit
Event Management

 

All of our Public Relations services are bespoke so please get in touch for further information.

Design PR Case Study: The Endless Stair for AHEC

The Endless Stair for LDF 2013

The Story

Endless Stair was the landmark project for the 2013 London Design Festival. Designed by Alex de Rijke of dRMM Architects and sponsored by our client, the American Hardwood Export Council, it was a beautiful Escher-esque sculpture that stood outside Tate Modern where people could touch it and walk on it.

This was a breakthrough in the use of cross-laminated timber, so it was crucial to get the ‘making’ and materials story out to trade. But it was equally important that mainstream press wrote about it so that the public would come and enjoy it.

So we devised the perfect photo opportunity. We employed a dance troupe, the New Movement Collective, to come up with a routine that showed off the sculpture and, dressed in bright orange costumes, they performed it on the stairs in front of the press.

The Result

We called in all the major photo desks and got worldwide coverage as a result of Reuters and AP being there. The following day pictures of The Endless Stair were in every UK quality newspaper (including The Times, The Guardian, The Telegraph, and The Evening Standard) and on hundreds of websites.

Design PR Case Study: Graphic Africa, Habitat

Graphic Africa textiles for Habitat

The Story

Iconic British brand Habitat showcased an exhibition called Graphic Africa at its Platform space during the London Design Festival 2013. The show brought together the continent’s best and brightest designers.

We advised on photography, wrote the press releases, arranged a trip to Africa for a design journalist, liaised with the London Design Festival team and promoted the project to print and online press. We advised on activating a commercial element to the exhibition.

 

The Result

The PR campaign was hugely successful, with coverage achieved in all the key target titles (including two features in the FT, a double-page spread in the Guardian Magazine, and many other key pieces). This coverage helped bring people to the exhibition and build a strong brand message for Habitat, and the commercial collection sold out.

 

Design PR Case Study: Wrong for Hay

Pop-up Sebastian Wrong for HAY at Selfridges
Wrong for Hay at Selfridges

The Story 

Sebastian Wrong is a British designer who knows how to get attention for his distinctive London style. Wrong for HAY was his collaboration with Danish brand HAY, and he approached Friends & Co to provide communications and PR support for its global launch. We also supported HAY and Wrong for HAY at the Salone in Milan, as well as handling their Design & Dine PR for London Design Festival 2014 and their pop-up concession at Selfridges.

 

The Result

We made sure that our press contacts engaged with the brand and wrote about it. Thanks to coverage in the media, from the New York Times to Time Out, Wrong for Hay and Sebastian Wrong’s quirky aesthetic took the design world by storm.