Business Development

Businesses, both big and small, sometimes need an outside view of their communications, retail and marketing strategies.

We work with companies to re-jig their branding using our vast network of creative directors, or we offer advice and networking opportunities to help create the right retail partnership.

Most of all, we offer expertise in the design marketplace.

Business Development Case Study: Bocci

Bocci and Mallett collaboration
Bocci contemporary chandelier at Mallett Antiques in Mayfair

The Story 

Canadian designer and manufacturer Bocci appointed us just a few days before it launched its 30m-long lighting installation in the atrium of the Victoria & Albert Museum for London Design Festival 2013. We had to act fast. We arranged one-on-one journalist interviews with Creative Director Omer Arbel at the V&A and made sure the photos were distributed to target titles on time.

 

The Result

The V&A collaboration got picked up by all the target publications, and as a result of this success, more collaborations followed.

We showcased their latest product at the RHS Chelsea Flower Show, and then engineered a collaboration between Bocci and Mallett Antiques in Mayfair resulting in three epic installations during the London Design Festival 2014. We organised a talk and cocktail reception at Mallett’s 18th century showroom and put Bocci’s creative forces directly in front of key design journalists.

The result was not only perfect brand building and tens of thousands of pounds worth of editorial coverage, but also a lucrative commercial collaboration for our client.