Dezeen panel discussion Aritco

Aritco, producer of the world’s first design-led domestic lift, launched its 2019 thought leadership campaign yesterday during Stockholm Design Week with a panel discussion around the theme “How can craft support new ways of living and working in a high-tech future?”.

The talk was live-streamed on dezeen.com and on its Facebook page, and was hosted by Marcus Fairs, founder of Dezeen, who discussed the topic with Swedish designers Alexander Lervik and Fredrik Färg and interior architect Marco Checchi.

Dezeen panel discussion Artico stockholm

The live-streamed panel discussion on dezeen.com was viewed over 145,000 times, had over 215,000 impressions on Instagram, and reached 129,000 Facebook users and 8,500 Twitter followers.

 

Stockholm-based product designer Alexander Lervik has been one of Sweden’s leading designers for almost 20 years, and lighting is a key element of many of his products. He designed the Aritco HomeLift like a piece of furniture using light and the latest technology to make it adaptable to modern ways of living, and the smart homes of the future. Crafted from large panes of laminated, scratch-proof, acrylic glass with no visible screws or fixings, it can be controlled via a smartphone, and its backlit Design Wall comes in a range of 14 patterns and colours.

Marco Checchi is one of the three founders of architecture practice Studio Stockholm. He has led various high-profile commercial projects including the head offices of gaming studio Dice in Stockholm, and the HQ of real estate company Vasakronan in Uppsala.

Fredrik Färg co-founded design studio Färg & Blanche with his wife Emma Blanche – just a few days before the panel discussion, Elle Decoration Sweden announced the studio had been named Designer of the Year 2019. The duo is known for bringing experimental craft techniques to furniture design, and has developed a technique for stitching fabrics directly onto wood.

The venue for the panel discussion was one of Stockholm’s most beautiful townhouses dating back to 1889 which belonged to Emma Blanche’s great-great-grandfather where Färg & Blanche staged a personal exhibition (pictured below) called The Baker’s House with new designs inspired by the family’s history in the house.

The Baker's House Farg & Blanche Stockholm Design Week Aritco

Forty influential VIPs from Stockholm’s design community were personally invited to the panel discussion, and over 145,000 Dezeen readers watched it live online.